Fixit was a business that's focus was men's mental health. I assisted with branding and logo design, a custom website, and marketing materials.
Custom Site Design
Fixit Counselling was a client with a very particular brief. Kylie, the business owner and counsellor, required branding and website design for a mental heath and counselling service that would appeal to a demographic that traditionally has a hard time dealing with their own mental health issues - men. The Fixit brand was built to feel different than other counselling services. It's design is stronger and more defined, with a tough, industrial feel. The imagery and language used across all Fixit materials were intended to represent positive change, and being proactive about fixing mental health problems. I assisted with the design of all logo and branding assets, as well as the Fixit website. I also created a series of print and social media marketing assets for Fixit, including custom video design.
I also put together a content and SEO strategy for Fixit, which now has strong, organic rankings on Google searches for counselling services in Cairns.
When Kylie approached me about creating branding for her service that would appeal specifically to men, I knew that it was an opportunity to come up with some unique design elements.