For the last decade or so I've been honing my design skills in relation to website functionality and UI/UX usability. Whenever I'm starting a brand new web design project for a client, I like to boil the whole thing down to its most basic elements - 'How can this design achieve its intended purpose with a combination of fluidity, originality and functionality?' This all begins with some clear and frank communication with the client - 'What do you want this website to do for you? Generate new leads? Streamline your customer communication? Elevate your brand presence online? How about all of the above?' From there a blueprint is laid out - a simple map of how the site will work, where it will push information and how it will integrate with already established social media and marketing channels. From there design becomes the focus. How can this site look and feel unique without compromising user experience? The end result is a functional, beautiful website that does its intended job well.
I've been a passionate advocate for the Webflow design platform for some time now. In case you haven't heard of it before, Webflow is a system that allows web designers with a strong focus on visual and front end design to create custom sites down to a granular pixel level, without relying on coding and scripting languages. Instead Webflow allows a designer to create visually from the ground up, without compromising on back end functionality. The Webflow design and hosting platform creates scalable, secure sites, hosted on lightning fast, Australian based servers. The content management and e-commerce options also mean that I can deliver a 100% custom designed website to my clients, that also has features like client editing, blogging, secure online transactions and fluid content delivery. I can't recommend Webflow enough. In fact, the very site you're currently using was created from start to finish using Webflow.